Product list
Joico Defy Damage Pro 1 Series Pre-Treatment Spray
protective spray for coloured hair
This protective spray is from the Defy Damage collection of Joico. For: damaged hair. Volume: 358 ml.
Joico Blonde Life Brilliant Glow Brightening Oil
hair oil for blond hair
This hair oil is from the Blonde Life collection of Joico. For: blonde hair. Volume: 100 ml.
Joico K-Pak Cuticle Sealer
smoothing conditioner for chemically treated hair
This smoothing conditioner is from the K-Pak collection of Joico. For: damaged hair. Volume: 1000 ml.
Joico JoiFull Volumizing Shampoo
fortifying shampoo for hair volume
This fortifying shampoo is from the JoiFull collection of Joico. For: fine hair. Volume: 300 ml.
Joico K-Pak Reconstructing Shampoo
nourishing shampoo for damaged hair
This nourishing shampoo is from the K-Pak collection of Joico. For: coarse hair. Volume: 1000 ml.
Joico K-Pak Professional Clarifying Shampoo
cleansing shampoo for all hair types
This cleansing shampoo is from the K-Pak Professional collection of Joico. For: all hair types. Volume: 1000 ml.
Joico K-Pak Color Therapy Luster Lock Glossing Oil
protective oil for coloured hair
This protective oil is from the K-Pak collection of Joico. For: dyed hair. Volume: 63 ml.
Joico Dream Blow Out Créme
Leave-in hair treatment for smoothness and gloss of hair
This Leave-in hair treatment is from the collection of Joico. For: unyielding hair. Volume: 200 ml.
Joico Defy Damage Protective Shampoo
fortifying shampoo for damaged hair
This fortifying shampoo is from the Defy Damage collection of Joico. For: damaged hair. Volume: 1000 ml.
Joico Blonde Life Violet Shampoo
neutralising shampoo for blond hair
This neutralising shampoo is from the Blonde Life collection of Joico. For: blonde hair. Volume: 300 ml.
Joico K-Pak Color Therapy Luster Lock Shine & Repair Treatment
nourishing hair mask for coloured hair
This nourishing hair mask is from the K-Pak collection of Joico. For: dyed hair. Volume: 150 ml.
Joico Blonde Life Violet Conditioner
Toning conditioner for blond hair
This Toning conditioner is from the Blonde Life collection of Joico. For: blonde hair. Volume: 250 ml.
Joico K-Pak Clarifying Shampoo
cleansing shampoo for all hair types
This cleansing shampoo is from the K-Pak collection of Joico. For: damaged hair. Volume: 300 ml.
Joico K-Pak Color Therapy Color-Protecting Conditioner
nourishing conditioner for dyed and highlighted hair
This nourishing conditioner is from the K-Pak collection of Joico. For: dry hair. Volume: 250 ml.
Joico Defy Damage Protective Masque
strenghtening mask for damaged hair
This strenghtening mask is from the Defy Damage collection of Joico. For: damaged hair. Volume: 150 ml.
Joico K-Pak Deep-Penetrating Reconstructor
nourishing hair mask for dry and damaged hair
This nourishing hair mask is from the K-Pak collection of Joico. For: all hair types. Volume: 1000 ml.
Joico K-Pak Color Therapy Color-Protecting Shampoo
nourishing shampoo for dyed and highlighted hair
This nourishing shampoo is from the K-Pak collection of Joico. For: dyed hair. Volume: 1000 ml.
Joico Blonde Life Brightening Conditioner
nourishing conditioner for blond hair
This nourishing conditioner is from the Blonde Life collection of Joico. For: blonde hair. Volume: 250 ml.
Joico Defy Damage Protective Conditioner
strengthening conditioner for damaged hair
This strengthening conditioner is from the Defy Damage collection of Joico. For: damaged hair. Volume: 1000 ml.
Joico HydraSplash Hydrating Shampoo
nourishing shampoo to moisturize hair
This nourishing shampoo is from the HydraSplash collection of Joico. For: all hair types. Volume: 1000 ml.
Joico HydraSplash Hydrating Conditioner
nourishing conditioner to moisturize hair
This nourishing conditioner is from the HydraSplash collection of Joico. For: all hair types. Volume: 1000 ml.
Joico HydraSplash Replenishing Leave-In
Leave-in hair treatment to moisturize hair
This Leave-in hair treatment is from the HydraSplash collection of Joico. For: . Volume: 100 ml.
Joico Defy Damage Protective Shield
Leave-in hair treatment for damaged hair
This Leave-in hair treatment is from the Defy Damage collection of Joico. For: damaged hair. Volume: 100 ml.
Joico Moisture Recovery Treatment Balm
Nourishing balm for coarse and dry hair
This Nourishing balm is from the Moisture Recovery collection of Joico. For: unyielding hair. Volume: 500 ml.
Joico K-Pak H.K.P. Liquid Protein Spray
Leave-in hair treatment for dry and damaged hair
This Leave-in hair treatment is from the K-Pak collection of Joico. For: dry hair. Volume: 300 ml.
Joico Moisture Recovery Conditioner
nourishing conditioner for dry hair
This nourishing conditioner is from the Moisture Recovery collection of Joico. For: dry hair. Volume: 250 ml.
Joico Moisture Recovery Shampoo
nourishing shampoo for dry hair
This nourishing shampoo is from the Moisture Recovery collection of Joico. For: dry hair. Volume: 300 ml.
Joico JoiFull Volumizing Conditioner
strengthening conditioner for hair volume
This strengthening conditioner is from the JoiFull collection of Joico. For: for thinning hair. Volume: 1000 ml.
Joico Rise Up Powder Spray
powder for hair volume
This powder is from the collection of Joico. For: fine hair. Volume: 9 g.
Joico K-Pak Color Therapy Luster Lock Treatment
nourishing hair mask for coloured hair
This nourishing hair mask is from the K-Pak collection of Joico. For: dyed hair. Volume: 500 ml.
About the brand Joico
Joico is an American haircare brand founded in 1975 in the United States. Established by experienced hairdresser Steve Stefano, whose passion for healthy, beautiful hair led the brand on a path of innovation and top-quality care. With a strong emphasis on research and development, Joico quickly gained recognition among professionals and the general public, becoming synonymous with hair restoration and strengthening. A key milestone was the introduction of the legendary Quadramine Complex™ technology – a unique protein that helps deeply restore hair structure.
Joico's philosophy is based on the belief that healthy hair is the foundation of true beauty. The brand consistently emphasizes the use of the latest scientific knowledge, ethical principles, and gentle ingredients – its products are not tested on animals, and many lines include natural extracts and environmentally friendly components. Joico draws inspiration from nature, colors, and fashion trends, which is reflected in creative collections that appeal to professionals worldwide. The brand is known for its inspiring campaigns and collaborations with leading hairdressers and influencers, who often showcase innovative techniques and unique color transformations.
The Joico product range includes a wide array of products for complete hair care, from shampoos and conditioners to masks, styling products, and special treatments. Iconic collections include K-Pak, sought after for intensive regeneration of severely damaged hair, and Color Endure, designed for color-treated hair protection. Popular are also the styling products from the Joico JoiFix line and the hydrating Moisture Recovery products. The brand regularly introduces limited editions and innovative collaborations that push the boundaries of hair care. Joico products are appreciated by anyone desiring healthy, shiny, and strong hair – whether for everyday care or achieving professional results in the comfort of home.
