About the brand Tous
The Spanish brand Tous was established in 1920 in Manresa, near Barcelona. Its story began in a family workshop founded by jeweler Salvador Tous Blavi and his wife Teresa Ponsa Mas. Originally a small family business, it was transformed in the 1980s into a globally recognized brand thanks to the vision of their son Salvador Tous and his wife Rosa Oriol. The brand successfully made its mark in the market with its unique jewelry and accessories. The teddy bear became the brand's signature symbol, quickly gaining popularity and becoming an icon, especially among young customers. Today, Tous operates in over 50 countries worldwide, bringing a touch of playfulness and Spanish charm to the fashion world.
The philosophy of Tous is built on originality, creativity, and subtle playfulness, which is reflected in every detail of its products. The brand emphasizes ethical production and a responsible approach to nature—using recycled metals, supporting traditional jewelry craftsmanship, and often celebrating simplicity and timeless elegance in its collections. It draws inspiration from everyday life, nature, and contemporary art, evident in the design of collections that frequently combine traditional motifs with modern elements. Among the brand's ambassadors were Kylie Minogue and Jennifer Lopez, who helped spread awareness of Tous's unique style worldwide.
Tous offers a wide range of products, including jewelry, watches, handbags, fashion accessories, and perfumes, with fragrant collections like Tous Eau de Toilette and Tous Gold being among the brand's most popular products. In addition to jewelry and perfumes, exclusive limited editions also stand out, created in collaboration with leading designers and sought after for their original design and collectible value. Tous products are the ideal choice for those seeking gentle elegance with a playful touch, appreciating quality, precise craftsmanship, and a unique style that can brighten up any outfit and add a personal flair.
