Alfaparf Milano Precious Nature nourishing shampoo for dry and damaged hair 250 ml

About the brand Alfaparf Milano

Alfaparf Milano is a prestigious Italian brand founded in 1980 in Milan by Roberto Franchini. From the beginning, its vision was clear – to combine cutting-edge science with the Italian sense of beauty and style. Thanks to its innovative approach and continuous technological development, the brand quickly established itself not only in the domestic market but also globally. A key milestone was entering the international market and creating its own research center, elevating the boundaries of professional hair care to a new level.

The philosophy of Alfaparf Milano is based on respect for individuality and the natural beauty of every person. The brand emphasizes sustainability, using high-quality ingredients that are gentle on both hair and the environment, and does not test on animals. It draws inspiration from Italian art, design, and modern lifestyle, reflected in its original collections and vibrant color lines. A typical feature of the brand's communication is its focus on authenticity and support for professionals – Alfaparf Milano closely collaborates with leading hairdressers and influencers who regularly showcase new trends and techniques.

The Alfaparf Milano product range is dominated by professional hair care, coloring, and styling products. The most popular is the Semi di Lino collection, offering comprehensive solutions for various hair types and known for its iconic serums, masks, and shampoos. The brand also offers innovative hair colors, styling products, and special lines for deep restoration or hair protection. In addition to traditional products, it brings limited editions and collaborations with leading global stylists that push the boundaries of creativity. Alfaparf Milano appeals to everyone seeking top-tier care with a touch of Italian luxury – from professional hairdressers to everyday users who appreciate healthy, beautiful, and perfectly styled hair.