• Alfaparf Milano That's It

Alfaparf Milano That's It shampoo for platinum blonde and gray hair 250 ml

  • Code: 116582

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Description

Product description shampoo for platinum blonde and gray hair 250 ml

Alfaparf Milano That's It Never Brass Shampoo for Platinum Blonde and Gray Hair 250 ml

Alfaparf Milano That's It Never Brass Shampoo is a revolutionary shampoo specifically designed for platinum blonde and gray hair. This innovative formula is part of the That's It collection, focusing on maintaining the perfect hair shade without unwanted yellow tones. The brand Alfaparf Milano is renowned for its Italian precision and passion for beauty, reflected in every product they create.

This shampoo is the ideal choice for women who want to keep their hair vibrant and free from unsightly yellow hues. Thanks to special pigments, it neutralizes unwanted tones and leaves hair fresh and radiant. Its gentle formula is kind to the hair while providing deep care and protection. Perfect for daily use whenever you need to give your hair new life and shine.

Active Ingredients

  • Special Pigments - Neutralize yellow tones and ensure a cool shade.
  • Plant Extracts - Provide hydration and nourishment to the hair.
  • UV Filters - Protect hair from harmful sun exposure.

Effects

  • Neutralization of Yellow Tones - Maintains a cool hair shade.
  • Hydration - Ensures moisture and softness.
  • UV Protection - Shields hair from the sun.

Suitable For

This shampoo is ideal for platinum blonde and gray hair that needs to neutralize yellow tones and maintain a cool shade.

Usage

Apply the shampoo to wet hair and gently massage into the scalp. Leave it on for a few minutes to allow the That's It formula to fully develop its effect, then rinse thoroughly. For best results, use regularly.

Product specifications

parameter value
Product portfolio Hair cosmetics
Gender For women
Category Shampoos
Brand Alfaparf Milano
Collection That's It
Size 250 ml
Hair type grey hair, blonde hair

Safety Information:

Avoid contact with eyes., In case of eye contact, rinse immediately with water.

Distributor:

Beauty & Business S.p.A
www.alfaparfmilano.com

EAN: 8022297038056

About the brand

About the brand Alfaparf Milano

Alfaparf Milano is a prestigious Italian brand founded in 1980 in Milan by Roberto Franchini. From the beginning, its vision was clear – to combine cutting-edge science with the Italian sense of beauty and style. Thanks to its innovative approach and continuous technological development, the brand quickly established itself not only in the domestic market but also globally. A key milestone was entering the international market and creating its own research center, elevating the boundaries of professional hair care to a new level.

The philosophy of Alfaparf Milano is based on respect for individuality and the natural beauty of every person. The brand emphasizes sustainability, using high-quality ingredients that are gentle on both hair and the environment, and does not test on animals. It draws inspiration from Italian art, design, and modern lifestyle, reflected in its original collections and vibrant color lines. A typical feature of the brand's communication is its focus on authenticity and support for professionals – Alfaparf Milano closely collaborates with leading hairdressers and influencers who regularly showcase new trends and techniques.

The Alfaparf Milano product range is dominated by professional hair care, coloring, and styling products. The most popular is the Semi di Lino collection, offering comprehensive solutions for various hair types and known for its iconic serums, masks, and shampoos. The brand also offers innovative hair colors, styling products, and special lines for deep restoration or hair protection. In addition to traditional products, it brings limited editions and collaborations with leading global stylists that push the boundaries of creativity. Alfaparf Milano appeals to everyone seeking top-tier care with a touch of Italian luxury – from professional hairdressers to everyday users who appreciate healthy, beautiful, and perfectly styled hair.

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