Alfred Sung Sung Eau de Toilette for women 100 ml

About the brand Alfred Sung

The Canadian brand Alfred Sung was established in 1980 in Toronto under the leadership of its namesake fashion designer, Alfred Sung. This talented designer, originally from Shanghai, combined his sense for clean lines and sophisticated simplicity with a desire to bring modern elegance into everyday life. Since its inception, the brand has built a reputation with thoughtfully curated collections of women's and men's fashion, later dynamically expanding into fragrances and accessories. A significant milestone was the introduction of the first perfume, Alfred Sung Parfums, in 1986, which quickly captivated with its purity and timeless style.

The philosophy of Alfred Sung is based on values of simplicity, purity, and accessible elegance. All products from this brand embody understated luxury, achievable for the modern woman and man, regardless of age. The brand draws inspiration from the harmony of nature, urban minimalism, and traditional Canadian precision, which is reflected in carefully selected ingredients and a commitment to quality craftsmanship. Alfred Sung emphasizes ethical practices and environmental friendliness, as demonstrated by the use of recyclable packaging and the absence of animal testing. The brand's elegant and clean visual style stands out on social media and in campaigns, often dominated by the color white as a symbol of purity.

The Alfred Sung range primarily includes iconic perfumes, but also elegant accessories and occasional fashion collections. Among the most popular scents are Alfred Sung Sung, a legendary floral composition, the fresh Pure, and the sophisticated Paradise. These fragrances are available in various sizes and are renowned for their long-lasting intensity and timeless elegance. The brand occasionally introduces limited editions, featuring unique bottle designs or collaborations with renowned perfumers. Alfred Sung is the ideal choice for those seeking a blend of elegance, freshness, and purity in fragrances and accessories, appreciating a style that never goes out of fashion.