Product list
Alterna Caviar Replenishing Moisture Conditioner
conditioner to moisturize hair
This conditioner is from the Caviar collection of Alterna. For: brittle hair. Volume: 250 ml.
Alterna Caviar Replenishing Moisture Masque
mask for dry hair
This mask is from the Caviar collection of Alterna. For: brittle hair. Volume: 161 g.
Alterna Caviar Multiplying Volume Shampoo
shampoo for creating volume
This shampoo is from the Caviar collection of Alterna. For: fine hair. Volume: 250 ml.
Alterna Caviar Replenishing Moisture CC Cream
universal cream to moisturize hair
This universal cream is from the Caviar collection of Alterna. For: dry hair. Volume: 25 ml.
Alterna Caviar Restructuring Bond Repair Conditioner
conditioner for damaged hair
This conditioner is from the Caviar collection of Alterna. For: thin hair. Volume: 487 ml.
Alterna Caviar Anti-Aging Clinical Densifying Shampoo
cleansing shampoo
This cleansing shampoo is from the collection of Alterna. For: for thinning hair. Volume: 250 ml.
Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse
styling foam for thinning hair
This styling foam is from the collection of Alterna. For: for thinning hair. Volume: 145 g.
Alterna Caviar Restructuring Bond Repair Leave-in Heat Protection Spray
Styling spray for protecting hair from heat and humidity
This Styling spray is from the Caviar collection of Alterna. For: brittle hair. Volume: 125 ml.
Alterna Caviar Multiplying Volume Conditioner
conditioner for creating volume
This conditioner is from the Caviar collection of Alterna. For: fine hair. Volume: 250 ml.
Alterna Caviar Smoothing Anti-Frizz Blowout Butter
smoothing cream anti-frizz
This smoothing cream is from the Caviar collection of Alterna. For: unyielding hair. Volume: 150 ml.
Alterna Caviar Multiplying Volume Styling Mist
Styling spray for creating volume
This Styling spray is from the Caviar collection of Alterna. For: fine hair. Volume: 147 ml.
Alterna Caviar Multiplying Volume Styling Mousse
styling foam for creating volume
This styling foam is from the Caviar collection of Alterna. For: fine hair. Volume: 232 g.
Alterna Caviar Restructuring Bond Repair Shampoo
shampoo for damaged hair
This shampoo is from the Caviar collection of Alterna. For: brittle hair. Volume: 1000 ml.
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo
shampoo for coloured hair
This shampoo is from the collection of Alterna. For: dyed hair. Volume: 1000 ml.
Alterna Caviar Anti-Aging Clinical Densifying Scalp Treatment
Leave-in hair treatment for thinning hair
This Leave-in hair treatment is from the Caviar collection of Alterna. For: hair falling out. Volume: 125 ml.
Alterna Caviar Anti-Aging Infinite Color Hold Conditioner
conditioner for gloss and protection of dyed hair
This conditioner is from the Caviar collection of Alterna. For: mature hair. Volume: 1000 ml.
Alterna Caviar Restructuring Bond Repair Leave-in Overnight Serum
serum for damaged hair
This serum is from the Caviar collection of Alterna. For: brittle hair. Volume: 100 ml.
Alterna Caviar Style Perfect Iron Spray
Styling spray for heat treatment of hair
This Styling spray is from the Caviar collection of Alterna. For: all hair types. Volume: 125 ml.
Alterna Caviar Smoothing Anti-Frizz Nourishing Oil
smoothing oil anti-frizz
This smoothing oil is from the Caviar collection of Alterna. For: wavy and curly hair. Volume: 50 ml.
Alterna Caviar Style Rapid Blowout Balm
protective balm for heat treatment of hair
This protective balm is from the Caviar collection of Alterna. For: all hair types. Volume: 147 ml.
Alterna Caviar Restructuring Bond Repair Leave-in Protein Cream
cream for damaged hair
This cream is from the Caviar collection of Alterna. For: damaged hair. Volume: 150 ml.
Alterna Caviar Smoothing Anti-Frizz Shampoo
smoothing shampoo anti-frizz
This smoothing shampoo is from the Caviar collection of Alterna. For: wavy and curly hair. Volume: 1000 ml.
Alterna Caviar Anti-Aging Infinite Color Hold Conditioner
conditioner for gloss and protection of dyed hair
This conditioner is from the collection of Alterna. For: dyed hair. Volume: 250 ml.
Alterna Caviar Replenishing Moisture Leave-in Smoothing Gelée
hair gel to moisturize hair
This hair gel is from the Caviar collection of Alterna. For: dry hair. Volume: 100 ml.
Alterna Caviar Style Perfect Texture Spray
hair spray for heat treatment of hair
This hair spray is from the Caviar collection of Alterna. For: all hair types. Volume: 184 g.
Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum
serum for coloured hair
This serum is from the collection of Alterna. For: dyed hair. Volume: 50 ml.
Alterna Caviar Style Working Hairspray
dry texture spray for middle fixation
This dry texture spray is from the Caviar collection of Alterna. For: all hair types. Volume: 211 g.
Alterna Bamboo Color Hold+ Fade-Proof Finishing Gloss
protective spray for coloured hair
This protective spray is from the Bamboo collection of Alterna. For: dyed hair. Volume: 75 ml.
Alterna Bamboo Color Hold+ Rehab Deep Hydration Masque
mask for coloured hair
This mask is from the Bamboo collection of Alterna. For: dyed hair. Volume: 150 ml.
Alterna Bamboo Color Hold+ Vibrant Color Conditioner
conditioner for coloured hair
This conditioner is from the Bamboo collection of Alterna. For: dyed hair. Volume: 250 ml.
About the brand Alterna
Alterna is a premium haircare brand from the United States, founded in 1997 in California. Its founder, Andrew J. Levine, envisioned creating luxurious yet health-beneficial hair products that deliver professional results without compromise. Thanks to its pioneering approach to formula development, Alterna quickly established itself as a leader in innovative hair cosmetics and became a popular choice in prestigious salons worldwide. A key milestone in the brand's history was the launch of the legendary Caviar Anti-Aging collection, setting a new standard in the care of mature and stressed hair.
The philosophy of Alterna is built on combining pure, carefully selected ingredients with cutting-edge technologies. The brand emphasizes sustainability – its products are free from parabens, sulfates, phthalates, and synthetic dyes, and are not tested on animals. Alterna harnesses rare extracts like caviar complex, bamboo, and sea silk, promoting not only beauty but also hair health. Inspired by nature and modern scientific knowledge, this is reflected in every new collection. Among the brand's admirers are global celebrities, including Jennifer Aniston and Katie Holmes, who has even been an ambassador for the brand. Alterna prides itself on natural, confident communication on social media, regularly inspiring a community of hair enthusiasts.
Alterna's range covers complete hair care – from shampoos, conditioners, deep masks, serums, to styling products. Iconic collections include Caviar Anti-Aging for revitalization and rejuvenation of hair, Bamboo Smooth for smoothing and strengthening, and My Hair. My Canvas., offering playful products for creative styling. Alterna regularly introduces limited editions and collaborates with leading hair stylists, ensuring the continuous freshness and originality of its offerings. The brand is the ideal choice for those seeking luxurious hair care with a focus on health, quality, and individual approach – whether for everyday routines or special occasions.
