Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum
serum for coloured hair
Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum is a revolutionary product specifically designed for colored hair care. The luxurious brand Alterna is renowned for its innovative hair care approaches, combining natural ingredients with modern technology. The Infinite Color Hold line is crafted to protect and extend the life of hair color, ensuring your hair remains vibrant and full of life.
This serum is unique for its dual function – it can be used as an intensive pre-wash treatment or as a lightweight styling product to add shine and protection. With a formula containing caviar extract and other nurturing ingredients, it helps shield hair from environmental damage and color fading. It's ideal for women who want to keep their hair color fresh and vibrant, whether for everyday wear or special occasions.
This product is ideal for colored hair that needs protection and care to stay vibrant and healthy.
For an intensive treatment, apply the serum to dry hair before washing. For daily protection and shine, apply a small amount to damp or dry hair. The Infinite Color Hold line ensures your hair looks great every day.
| parameter | value |
|---|---|
| Product portfolio | Hair cosmetics |
| Gender | For women |
| Category | Hair serums |
| Brand | Alterna |
| Collection | Caviar Anti-Aging |
| Subcollections | Infinite Color Hold |
| Size | 50 ml |
| Hair type | dyed hair |
Avoid contact with eyes., In case of eye contact, rinse immediately with water.
Salon Promotions LTD
www.alternadirect.co.uk
EAN: 873509027201
Alterna is a premium haircare brand from the United States, founded in 1997 in California. Its founder, Andrew J. Levine, envisioned creating luxurious yet health-beneficial hair products that deliver professional results without compromise. Thanks to its pioneering approach to formula development, Alterna quickly established itself as a leader in innovative hair cosmetics and became a popular choice in prestigious salons worldwide. A key milestone in the brand's history was the launch of the legendary Caviar Anti-Aging collection, setting a new standard in the care of mature and stressed hair.
The philosophy of Alterna is built on combining pure, carefully selected ingredients with cutting-edge technologies. The brand emphasizes sustainability – its products are free from parabens, sulfates, phthalates, and synthetic dyes, and are not tested on animals. Alterna harnesses rare extracts like caviar complex, bamboo, and sea silk, promoting not only beauty but also hair health. Inspired by nature and modern scientific knowledge, this is reflected in every new collection. Among the brand's admirers are global celebrities, including Jennifer Aniston and Katie Holmes, who has even been an ambassador for the brand. Alterna prides itself on natural, confident communication on social media, regularly inspiring a community of hair enthusiasts.
Alterna's range covers complete hair care – from shampoos, conditioners, deep masks, serums, to styling products. Iconic collections include Caviar Anti-Aging for revitalization and rejuvenation of hair, Bamboo Smooth for smoothing and strengthening, and My Hair. My Canvas., offering playful products for creative styling. Alterna regularly introduces limited editions and collaborates with leading hair stylists, ensuring the continuous freshness and originality of its offerings. The brand is the ideal choice for those seeking luxurious hair care with a focus on health, quality, and individual approach – whether for everyday routines or special occasions.
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