Alterna Caviar Anti-Aging Infinite Color Hold spray for gloss and protection of dyed hair 125 ml

About the brand Alterna

Alterna is a premium haircare brand from the United States, founded in 1997 in California. Its founder, Andrew J. Levine, envisioned creating luxurious yet health-beneficial hair products that deliver professional results without compromise. Thanks to its pioneering approach to formula development, Alterna quickly established itself as a leader in innovative hair cosmetics and became a popular choice in prestigious salons worldwide. A key milestone in the brand's history was the launch of the legendary Caviar Anti-Aging collection, setting a new standard in the care of mature and stressed hair.

The philosophy of Alterna is built on combining pure, carefully selected ingredients with cutting-edge technologies. The brand emphasizes sustainability – its products are free from parabens, sulfates, phthalates, and synthetic dyes, and are not tested on animals. Alterna harnesses rare extracts like caviar complex, bamboo, and sea silk, promoting not only beauty but also hair health. Inspired by nature and modern scientific knowledge, this is reflected in every new collection. Among the brand's admirers are global celebrities, including Jennifer Aniston and Katie Holmes, who has even been an ambassador for the brand. Alterna prides itself on natural, confident communication on social media, regularly inspiring a community of hair enthusiasts.

Alterna's range covers complete hair care – from shampoos, conditioners, deep masks, serums, to styling products. Iconic collections include Caviar Anti-Aging for revitalization and rejuvenation of hair, Bamboo Smooth for smoothing and strengthening, and My Hair. My Canvas., offering playful products for creative styling. Alterna regularly introduces limited editions and collaborates with leading hair stylists, ensuring the continuous freshness and originality of its offerings. The brand is the ideal choice for those seeking luxurious hair care with a focus on health, quality, and individual approach – whether for everyday routines or special occasions.