Amika smoothing conditioner for unruly hair 200 ml

About the brand Amika

Amika is a modern American hair care brand that was founded in 2007 in the vibrant city of New York. It originated from a group of friends passionate about beauty and innovation, aiming to bring products to the market that are not only functional but also playful and stylish. From the beginning, Amika captured attention with its unique design, bold colorful packaging, and emphasis on creativity. Over time, the brand has established itself as a leader in hair products, combining cutting-edge technology with a distinctive style.

The philosophy of Amika is based on the courage to be different and the belief that every hair and person is unique. The brand emphasizes sustainability, ethical formulations, and safe ingredients—all products are vegan, cruelty-free, and free from harmful substances such as sulfates and parabens. Amika draws its main inspiration from the diversity of urban culture and freedom of expression, reflected in its vibrant collections and playful, friendly social media communication that encourages self-expression. This approach has won the brand favor among many influencers and hairdressing professionals worldwide.

In Amika's range, everyone can find their favorites among high-quality hair care with a modern touch. The brand offers shampoos, conditioners, masks, styling products, hair oils, and special treatments, with iconic products like the Amika Soulfood hydrating hair mask and the volumizing Amika 3D Volume line. Regularly launching limited editions, Amika captivates with both effects and the original look of its packaging. It is the perfect choice for anyone who wants uncompromising care for their hair, loves playful aesthetics, and appreciates products that enhance the individuality and health of every hair type.