Armand Basi Happy in Red Eau de Toilette for women 50 ml

About the brand Armand Basi

Armand Basi is a Spanish fashion and perfume brand established in 1987 in Barcelona. Founded by brothers Armand and Josep Basi, it builds on the family tradition of luxury textile production dating back to 1948. Their vision was to combine quality materials with innovative design to create a brand that symbolizes modern elegance and cosmopolitan style. A key milestone was expanding their range to include perfumes in the late 1990s, which secured Armand Basi a strong position in the global market, becoming a sought-after brand for lovers of original style and timeless quality.

The philosophy of Armand Basi is based on harmony between urban dynamism and natural inspirations, reflected in all their collections and fragrances. Emphasis is placed on authentic style, creativity, and environmental respect – the brand uses quality materials and carefully selects ingredients for their perfumes, prioritizing ethical production. Collections often draw inspiration from modern art, architecture, or nature and have become favorites among customers who appreciate originality and a personal touch. Armand Basi is known for its minimalist yet striking style, which stands out in campaigns and social media communication.

The Armand Basi range primarily includes perfumes, divided into separate collections for women and men. Notable fragrances include Armand Basi In Red for women, known for its floral-woody composition, and the iconic men's fragrance Armand Basi In Blue. The brand regularly introduces limited editions that captivate with their original approach and modern bottle designs. Armand Basi products appeal mainly to customers seeking distinctive and sophisticated scents with a touch of Mediterranean charm, preferring quality and uniqueness over mass production.