ASP Mode styling cream for definition and shape 75 ml

About the brand ASP

ASP is a professional hairdressing brand from the UK, specializing in hair cosmetics and salon care. It was established to cater to the needs of stylists, aiming to offer high-quality yet affordable products for everyday use in salons and at home. Over time, it has built a strong position, particularly in coloring systems and care for colored or chemically treated hair, expanding into various countries, including Central Europe. Emphasis on innovation and collaboration with professionals has helped the brand succeed in a competitive market, becoming a respected name in the haircare segment.

The philosophy of ASP is based on combining salon quality, modern technology, and simple, understandable use. The products are designed to protect the hair structure, enhance its healthy appearance, and meet the needs of hairdressers—from reliable coloring results to long-term care. The brand focuses on effective formulations and gentle recipes that help minimize hair damage, drawing inspiration from current trends in coloring and styling. The brand's communication is direct and professional, focused on visible results—shine, vitality, and easily manageable hair.

The ASP range features professional hair colors, care lines for different hair types, and a wide array of styling products. Popular lines include System Blonde, with brightening shampoo and conditioner for blonde and gray hair, helping to neutralize yellow tones and maintain a cool shade, or the styling collection ASP MODE, with products like Glam Rock and Control Freak for definition, texture, and strong or medium hold in practical sizes around 75 ml or 250 ml. The offering also includes products for heat protection, volume, matte or glossy finish, and special care for stressed hair, making the brand a great fit for both professional hairdressers and anyone wanting salon-quality results at home without compromise.