Aveda Invati Advanced deep cleansing shampoo for all hair types 1000 ml

About the brand Aveda

The Aveda brand was founded in 1978 in the United States by visionary Horst Rechelbacher. His inspiration came not only from a passion for natural hair care but also from a deep respect for Indian Ayurveda – a traditional system of body and mind care. This unique blend of natural methods and modern technology quickly established Aveda as a pioneer in natural cosmetics, gaining the trust of millions of customers worldwide. Over four decades, the brand expanded its range from hair care to other beauty areas, maintaining a focus on ecology and natural ingredients as its hallmark.

Aveda's philosophy is based on respect for nature and a responsible approach to the environment. The brand emphasizes the use of plant-based ingredients, renewable resources, and packaging made from recycled materials. Products are not tested on animals, and a large part of the range is vegan. Aveda's creative concept draws inspiration from natural rituals, aromatherapy, and traditional medicinal herbs, which combined with modern science, offer effective and gentle care. The brand is known for its active approach to sustainability and ecological campaigns that appeal not only to beauty enthusiasts but also to those seeking products in harmony with nature. Aveda is favored by many professional stylists and makeup artists worldwide.

The Aveda range includes a wide variety of hair care products, from shampoos, conditioners, and masks to styling products and special treatments for different hair types. Among the most well-known collections are Botanical Repair, which restores hair structure using natural ingredients, and Invati Advanced, focused on strengthening and revitalizing the scalp. The brand also offers skincare, body care, and aromatherapy products, including iconic essential oils and body lotions. Limited editions and collaborations with renowned designers or influencers always bring a fresh perspective on natural beauty. Aveda is the ideal choice for anyone seeking highly effective, natural, and ethically produced cosmetics that care not only for beauty but also for the planet.