CHI Color Illuminate Platinum Blonde Purple Shampoo brightening shampoo for platinum blonde and gray hair 355 ml

CHI Color Illuminate Platinum Blonde Purple Shampoo Brightening Shampoo for Platinum Blonde and Grey Hair 355 ml

CHI Color Illuminate Platinum Blonde Purple Shampoo is a revolutionary product from the Color Illuminate collection by the renowned brand CHI. This shampoo is specially designed for women with platinum blonde and grey hair, seeking a radiant and healthy look. Its unique purple formulation neutralizes unwanted yellow tones, giving hair a fresh, cool shade. It's the ideal choice for those who want to keep their hair color vibrant and bright between salon visits.

The CHI brand is known for its innovative approach to hair care and the use of cutting-edge technologies. Color Illuminate is a collection focused on protecting and enhancing hair color, making it the perfect ally for everyday care of colored hair. This shampoo not only protects color but also hydrates and strengthens hair, which is key to maintaining their healthy appearance.

Active Ingredients

• Purple Pigments - Neutralize yellow tones in hair.
• Silk Proteins - Improve hair texture and shine.
• Aloe Vera - Hydrates and soothes the scalp.

Effects

• Yellow Tone Neutralization - Ensures a cool hair shade.
• Hydration - Keeps hair soft and healthy.
• Color Protection - Extends the life of hair color.

Suitable For

This shampoo is ideal for platinum blonde and grey hair that needs to neutralize yellow tones and maintain a fresh color.

Usage

Apply the shampoo to wet hair and gently massage into the scalp. Leave on for 1-5 minutes, then rinse thoroughly. For best results, use regularly in combination with other products from the Color Illuminate range.