CHI modeling clay for definition and volume 74 g

About the brand CHI

CHI is an American brand originating from Houston, founded in 2002 by hairdressing expert Farouk Shami. His long-standing passion for innovation in hair care and desire to deliver professional results without compromise led to the creation of a brand that quickly became synonymous with top-notch hair technology. A breakthrough moment came with their proprietary ceramic flat iron technology, which established CHI in hair salons worldwide, earning the trust of professionals and the general public alike.

CHI is built on the values of innovation, quality, and hair health safety. Its philosophy is grounded in respect for nature and people, so the products are free from harsh chemicals like ammonia and are not tested on animals. CHI brings modern technology to everyday hair care, ensuring not only beauty but also protection and strength for your hair. The brand draws inspiration from the dynamic worlds of fashion, science, and nature, which is reflected in its constantly evolving collections and limited editions. Among the brand's ambassadors are world-renowned hairdressers and popular celebrities who appreciate the precise results and gentle nature of the products.

The CHI range is dominated by professional flat irons, curling irons, and hairdryers, as well as a wide array of hair care products – from shampoos and conditioners to specialized serums, heat protection sprays, styling products, and hair coloring solutions. An iconic line is the CHI Silk Infusion collection, which regenerates and smooths hair without weighing it down. The brand regularly releases limited editions and collaborates with leading global stylists, continually pushing the boundaries of hair care. CHI is the ideal choice for anyone seeking professional results, healthy hair, and modern technology in elegant packaging – whether for home care or the demanding needs of salons.