About the brand Citizen
Citizen is a Japanese brand that was born in 1918 in Tokyo thanks to the vision of master watchmaker Kamekichi Yamazaki. From its beginnings, when Citizen Watch Company was founded with the ambition to bring precise timekeeping to the public, the brand quickly gained an important position in the market. A key milestone in its history was 1924, when Citizen introduced its first wristwatch. The brand's pioneering spirit continued in later decades with the launch of the world's first quartz watch, making Citizen synonymous with innovation in horology.
The philosophy of Citizen is built on values of precision, innovation, and responsibility towards society and the environment. The brand consistently emphasizes sustainability and progress, exemplified by the Eco-Drive technology, which uses light energy and eliminates the need for battery replacement. Citizen inspires with its collections, appealing to both lovers of technological innovations and enthusiasts of timeless design. In its campaigns, the brand regularly reminds us that every moment counts and that time can be lived to the fullest, resonating in its social media communication and support of significant events and sports ambassadors.
The Citizen range includes a wide spectrum of wristwatches for men and women, with popular collections like Eco-Drive, Promaster, and Radio Controlled. The brand is renowned for its durable sports models, elegant dress watches, and limited editions created in collaboration with leading designers or to commemorate significant anniversaries. As a result, Citizen appeals to customers seeking reliability, innovation, and style, whether they prefer a classic look or modern technology. It is the ideal choice for those who appreciate the fusion of tradition with progress and want to wear watches that keep pace with life every day.
