Clean Lovegrass Eau de Parfum unisex 60 ml

About the brand Clean

The Clean brand was established in 2003 in the United States by Randi Shinder. Inspired by the desire to create scents that evoke the freshness and simplicity of cleanliness, this idea has defined the brand's direction from the very beginning. Over the years, Clean has secured a strong position among perfume enthusiasts with its unique approach to freshness and transparency, setting it apart from traditional perfume compositions. A key milestone was the introduction of iconic fragrances like Clean Warm Cotton and Clean Fresh Laundry, which set a new trend for minimalist and natural perfumes.

The philosophy of the Clean brand is based on values of simplicity, sustainability, and environmental respect. Each fragrance is designed with ecology in mind, using recyclable materials, vegan formulas, and never tested on animals. The brand supports the concept of a clean lifestyle and draws inspiration from everyday joys that bring a sense of well-being and harmony. Clean focuses on freshness, lightness, and authenticity, which is reflected in the bottle designs and visual communication style. Campaigns often feature personalities who embody natural beauty and confidence, and the brand is known for its approach that encourages individual perceptions of beauty.

The Clean range primarily features perfumes, with the most notable collections being Classic and Reserve, as well as eau de toilettes and body lotions that complement the fresh nature of the scents. Iconic products include Warm Cotton, Rain, and Skin, which have gained great popularity for their versatility and subtlety. The brand regularly releases limited editions and unique collaborations, expanding the options for fans of clean and uncomplicated fragrances. Clean is the ideal choice for those seeking timeless freshness, sensitivity to nature, and a minimalist style—perfect for modern individuals who love simplicity and authenticity.