Davines Natural Tech nourishing shampoo for dry and brittle hair 250 ml

About the brand Davines

The Davines brand hails from Italy and was founded in 1983 by the Bollati family, specifically by siblings Davide and Stefania Bollati. Their vision to create cosmetics that combine science, design, and respect for nature laid the foundation for the brand's unique philosophy. From a small family lab in Parma, Davines gradually grew into an internationally recognized brand, gaining prestige among professional hairdressers and discerning customers worldwide. A key milestone was the launch of their own line of professional hair cosmetics in the late '90s, which defined the brand's character and opened the door to the global market.

The philosophy of Davines is built on the harmony between advanced science and a deep respect for nature. The brand emphasizes sustainability—most products are made from natural ingredients sourced from organic farming, and the packaging is designed to minimize environmental impact. In its collections, Davines often draws inspiration from Italian art, culture, and landscapes, evident in both the packaging design and the scents and textures of the products. The brand regularly promotes an ethical approach to business and does not test on animals. Their strong communication on social media is based on sharing inspiring stories, educating about sustainability, and engaging the community.

The Davines range includes top-notch hair care, including shampoos, conditioners, masks, styling products, and specialized products for different hair types. The most popular collection, Davines OI, focused on nourishment and shine, has become iconic due to its unique formula with roucou oil. Another significant line is Davines Essential Haircare, which supports sustainable agriculture in Italian regions. Limited editions and collaborations with leading hairdressers always bring new inspirations and trends. The Davines brand is the ideal choice for anyone seeking quality hair care that combines ecology, design, and consideration for both nature and oneself.