About the brand EcoTools
EcoTools is an American brand founded in 2007 by sisters Jen and Stacey Beroth. Their shared vision to offer beauty that harmonizes with nature and respects the environment quickly permeated the brand's assortment and philosophy. From the very first collections of makeup brushes and accessories, EcoTools gained recognition not only for its eco-friendly approach but also for its quality and innovation. The brand quickly established a strong market position and today ranks among the leading names in sustainable beauty.
At the core of EcoTools philosophy is the belief that true beauty should never harm the planet. All products are made with an emphasis on ecology—brushes boast handles made from renewable bamboo, recycled aluminum, and ultra-soft synthetic bristles that are cruelty-free. The brand emphasizes transparency and ethical production, as evidenced by its long-term efforts to minimize waste and utilize recycled materials. Inspired by natural shapes, colors, and harmony, these elements are reflected in the brand’s design and communication—EcoTools is often associated with influencers and content creators who share values of sustainability and mindful living.
EcoTools offers a range dominated by makeup brushes, sponges, and cleansing tools, such as washcloths and cleansing pads. Iconic products include the Start the Day Beautifully collection and sets of brushes for eyes and face, which stand out for both design and practical use. The brand regularly introduces limited editions that reflect current trends and customer needs—such as seasonal bundles with varying brush volumes suitable for beginners and advanced users. EcoTools is the ideal choice for those seeking a blend of beauty, sustainability, and an environmentally gentle approach without compromising on quality—whether for everyday makeup or special occasions.
