Elizabeth Arden 5th Avenue Royale Eau de Parfum for women 75 ml

About the brand Elizabeth Arden

Elizabeth Arden is an iconic brand from the United States, founded in 1910 by visionary entrepreneur Florence Nightingale Graham, known by her pseudonym Elizabeth Arden. With her pioneering vision and relentless work, she transformed the beauty world and opened the first legendary Red Door salon on New York’s Fifth Avenue. Gradually, the brand gained worldwide fame and became synonymous with innovation in skincare and cosmetics. Key milestones include the launch of the iconic Eight Hour Cream in 1930 and the introduction of luxurious perfumes that set new standards of elegance.

The philosophy of Elizabeth Arden has always been rooted in the belief in beauty as a manifestation of personal strength and healthy self-confidence. The brand emphasizes a scientific approach to skincare, using high-quality ingredients and often leading the way in industry innovation. The portfolio includes paraben-free products and many items are created in line with the principles of ethical beauty. The brand draws inspiration from the modern lifestyle of women and their diverse needs, reflected in elegant campaigns and collaborations with iconic personalities like Reese Witherspoon. The brand’s communication is always sophisticated, inspiring, and focused on supporting female individuality.

The extensive range of Elizabeth Arden includes top-tier skincare, perfumes, decorative cosmetics, and body products. Among the most famous product lines are the legendary Eight Hour Cream, innovative Ceramide Capsules, and the Green Tea fragrances, beloved worldwide. In addition to permanent collections, limited editions regularly appear, reflecting current trends and offering a fresh take on classic products. Elizabeth Arden is the ideal choice for women seeking highly effective, elegant, and reliable products that enhance their uniqueness and accompany them in everyday life.