Floris White Rose Eau de Toilette for women 50 ml

About the brand Floris

The Floris brand hails from England, with a history dating back to 1730 when it was founded in London by Juan Famenias Floris and his wife Elizabeth. These pioneers of the perfumery craft brought Spanish elegance and craftsmanship to the British capital, blending it with a focus on quality and tradition. Thanks to their uncompromising passion for fragrance creation, Floris quickly gained favor with London's elite and later the royal family, marking a key milestone in the brand's history. Over its long existence, Floris has become synonymous with refined taste, tradition, and sophisticated style.

The philosophy of the Floris brand is built on solid values – respect for tradition, family continuity, and precision in every detail. All fragrances are crafted in the family home and laboratory at the famous Jermyn Street address in London, where recipes and expertise are passed down from generation to generation. Floris emphasizes the use of the highest quality natural ingredients and production that respects not only tradition but also ethical responsibility and sustainability. Inspiration is drawn from British history, culture, and the founders' travel experiences, reflected in original compositions and elegant design. The brand boasts a following that included personalities such as Winston Churchill and Ian Fleming, and it continues to hold its reputation as an icon among British perfumers.

The Floris range includes luxurious perfumes, eau de toilettes, eau de parfums, and colognes, as well as care products like shower gels, body lotions, candles, and home fragrances. Iconic collections include No. 89 – a scent famed for being worn by James Bond in Fleming's novels, the elegant Elite, and the delicately feminine White Rose. The brand regularly releases limited editions and collaborates on unique collections that appeal to lovers of original fragrances and timeless style. Floris is the ideal choice for those seeking British elegance, quality proven over centuries, and a distinctive character that highlights the uniqueness of every moment.