Goldwell Oxycur Platin hair lightener 500 g

About the brand Goldwell

Goldwell is a leading German brand specializing in professional hair care, founded in 1948 by Hans Erich Dotter. Since its inception, the brand has aimed to bring innovation to the hairdressing world and offer products that meet the high demands of salons and their clients. Over time, Goldwell has become synonymous with top quality, innovation, and reliability, primarily due to its close collaboration with hairdressers and continuous development of new technologies in hair cosmetics. Key milestones include the introduction of the world's first foam mousse in 1976 and the revolutionary Topchic hair color system.

The philosophy of Goldwell is based on respect for the creativity and individuality of each person. The emphasis on quality, sustainability, and safety in product development is evident not only in the carefully selected ingredients but also in environmentally friendly manufacturing processes. The brand draws inspiration from current trends, art, and the needs of modern salons, which is reflected in original collections and regular campaigns. Goldwell has long supported the creative community of hairdressers worldwide and is known for its progressive approach to education and inspiring projects, such as the Global Zoom Challenge, where new trends and techniques are regularly showcased.

The Goldwell range includes a wide variety of products for hair care, coloring, styling, and regeneration. Among the most well-known product lines are Dualsenses, catering to the specific needs of different hair types, Colorance and Topchic for perfect coloring, and the innovative Kerasilk care line, which stands out for its luxurious formulations and professional results. The brand regularly introduces limited editions and collaborates with leading stylists and influencers, bringing innovations and inspiration directly into everyday life. Goldwell is the ideal choice for those seeking quality and innovative hair care, whether at home or in a professional salon, and who want to give their hair the best with a focus on beauty, health, and personal style.