Gosh Infinity Eyeliner 001 Black Waterproof Waterproof Eyeliner Pencil 1,2 g

About the brand Gosh

The Danish brand Gosh Copenhagen was founded in Copenhagen in 1945 by Einer Tjellesen as a pharmaceutical company, which gradually shifted its focus to beauty and decorative cosmetics. From its humble beginnings, it has grown into an international brand present in over 80 countries worldwide, known for its place in the semi-selective segment—offering quality, trendy cosmetics at more affordable prices. Gosh made its mark with a blend of Nordic simplicity, innovative textures, and a wide palette of colors that respond to current fashion and beauty trends. Besides decorative cosmetics, the brand has expanded to include perfumes and body care, creating a comprehensive world of daily makeup and fragrances.

The Gosh philosophy is built on the fusion of high quality, creativity, and accessibility, with a strong emphasis on safe formulations and a modern approach to sustainability. Many products are vegan and the brand is long-standingly cruelty-free, meaning no animal testing, reflecting the Scandinavian emphasis on ethics and environmental respect. Drawing inspiration from the urban life of Copenhagen, fashion shows, and everyday reality, the collections are designed to be easily combined and adapted to personal style. In campaigns and social media communication, Gosh emphasizes individuality, playfulness, and the freedom to experiment with colors and textures without complicated rules, making it a favorite among both younger and more experienced makeup enthusiasts.

Gosh's range is dominated by decorative cosmetics—foundations, BB creams, powders, blushes, bronzers, highlighters, eye shadows, liners, pencils, mascaras, lipsticks, and glosses, complemented by primers and special care items like lash and brow growth serums. In the realm of fragrances, the brand offers women's and men's perfumes and eau de toilettes, including more distinctive compositions like the Gosh by Gosh line, and other collections of eau de toilettes that complement the overall styling. Iconic products include Catchy Eyes or Rebel Eyes mascaras, the long-lasting X-ceptional Wear foundation, Primer Plus+ bases, and various setting and mineral powders, often available in conveniently sized packages ideal for handbags. Gosh is the perfect choice for those seeking modern, playful yet reliable cosmetics and fragrances that allow the creation of both natural daytime looks and bold evening makeup without compromising quality.