Guess
The history of the Guess brand began in California in 1981. It was founded by the Jewish Marcian brothers who moved to the US from France. American fashion stagnated in the 1980s, and the fresh breeze of French elegance and casual Western-style quickly found its way into a lot of American hearts. In 1985, Guess presented a popular advertising campaign with black and white photographs, which won not only a lot of prestigious awards but mainly expanded awareness of the brand. Guess has also helped a few models in their career, like Naomi Campbell and Claudia Schiffer. Today, the brand is well-known all over the world and besides handbags, clothes or perfumes it also focuses on jewellery and watches.
About the brand Guess
The Guess brand originates from the United States, with its story beginning in 1981. It was founded by brothers Paul, Georges, Armand, and Maurice Marciano, who came from France to California with a clear vision to blend European elegance with the American spirit of freedom. Their first major success was an iconic jeans collection that launched the brand's global popularity. Within a few years, Guess secured its place among leading fashion houses, becoming a symbol of youthful daring, innovation, and casual luxury.
The philosophy of Guess is built on bold style, originality, and attention to detail. The brand believes in the freedom of self-expression and draws inspiration from the Californian lifestyle, which is reflected in all its collections—from clothing to accessories. It emphasizes quality materials, modern cuts, and an ethical approach to production, including efforts towards more sustainable practices. Guess is known for its striking campaigns, often featuring world-famous models and celebrities such as Claudia Schiffer, Eva Herzigova, and Gigi Hadid, and communicates on social media with a youthful, fresh, and confident tone.
The Guess range includes a wide variety of fashion products—from clothing, denim collections, handbags, and wallets to watches, jewelry, and sunglasses. A significant part of the offering also consists of perfumes, with standout selections like the women's fragrance Guess Seductive and the men's Guess Dare. Each collection delivers a unique combination of elegance and modernity, often in limited editions that highlight the individuality of the wearer. The Guess brand is ideal for confident women and men who value style and originality, seeking not only appearance in fashion but also a story and emotions.
