Holika Holika Pure Essence Mask Sheet Charcoal Moisturising face sheet mask against skin imperfections 23 g

About the brand Holika Holika

Holika Holika is a South Korean cosmetics brand established in 2010 in South Korea as a project by Enprani, part of the Samsung group. From the start, it focused on playful, easy-to-understand skincare that combines the effectiveness of Korean cosmetics with imaginative packaging design. With iconic products featuring a high concentration of aloe vera and other smart solutions for daily care, the brand quickly expanded from the domestic Korean market to Europe and other parts of the world, becoming a symbol of accessible K-beauty.

The philosophy of Holika Holika is based on the combination of playfulness, visible results, and pleasant textures, making skincare a small daily ritual. The brand emphasizes gentle formulations, hydrating and soothing ingredients like aloe vera, hyaluronic acid, ceramides, and plant extracts, while avoiding unnecessarily heavy substances like mineral oils or certain artificial dyes in selected lines. The creative concept is inspired by the Korean approach to beauty – healthy, hydrated, and radiant skin without layers, complemented by playful packaging and collections inspired by nature, honey, flowers, or the purity of water. This approach has earned the brand a strong fan base on social media, where it stands out with colorful visual communication and a focus on "before & after" effects.

Holika Holika's range is dominated by skincare products – moisturizing gels and creams, facial mists, toners, emulsions, cleansing oils and foams, masks, and specialized care. Among the most well-known lines are Aloe with its iconic 99% gel in a leaf-shaped container, the Good Cera collection for intense hydration and strengthening the skin barrier, the Hyaluronic line featuring hyaluronic acid, and the honey line Honey Royalactin aimed at nourishment and brightening. The brand also offers unique products like Smooth Egg Skin soap for acne and Seed Blossom cleansing oil, and in the realm of fragrances, notable mentions include women's perfumes from the Blooming, Sparkling, and Warm lines. Holika Holika is an ideal choice for those seeking playful yet effective Korean cosmetics that address dehydration, sensitivity, and the first signs of aging while bringing joy to everyday skincare.