id HAIR wax for hair for strong fixation 100 ml

About the brand id HAIR

The id HAIR brand originates from Denmark and was founded in 1986 by Peter Lynge Pedersen. Inspired by a desire to bring professional hair care not only to salons but also into the daily routines of everyday customers, the brand quickly gained respect for its emphasis on high quality, innovative formulas, and a Scandinavian sense of simplicity and functionality. Over more than three decades, id HAIR has grown from a local Danish project into an internationally recognized brand, now available in over twenty countries worldwide.

The philosophy of id HAIR is based on principles of authenticity, professionalism, and responsibility towards both nature and people. The brand emphasizes ethical production, does not test products on animals, and often incorporates natural ingredients into its formulas. Each collection is developed with inspiration from the latest trends in the hairdressing world as well as Scandinavian nature and minimalist design. id HAIR communicates boldly and playfully, which is evident in their campaigns and social media, where they regularly inspire both professionals and everyday users. The brand is also favored by many well-known Scandinavian stylists and influencers who frequently recommend it to their followers.

The id HAIR range is extensive, including shampoos, conditioners, masks, styling products, and specialized care for different hair types. Iconic product lines include Elements Xclusive, known for its eco-friendly composition, and Mé, designed for everyday care. The brand regularly releases limited editions and collaborates with leading hairdressers and influencers, bringing new inspirations and trends. id HAIR products are the ideal choice for anyone seeking high-quality, reliable hair care with an emphasis on hair health, modern style, and environmental consideration.