Kérastase Genesis fortifying shampoo 1000 ml

About the brand Kérastase

Kérastase is a premium hair care brand from France, founded in 1964 under the leadership of L'Oréal. The brand's inception was inspired by a pioneering team of researchers from L'Oréal laboratories, aiming to bring innovation and luxurious salon-level care to the world of hair cosmetics. Thanks to continuous research and a focus on quality, Kérastase quickly became a symbol of healthy and beautiful hair, with key milestones in its history including the launch of the first personalized hair rituals and groundbreaking product lines that influenced the global market.

The brand Kérastase is built on values of innovation, scientific approach, and luxury. At the heart of its philosophy is bespoke hair care that respects the uniqueness of each hair type and customer need. Emphasis on sustainability and responsible production is evident in the use of recyclable packaging and an increasing amount of natural ingredients in products. Kérastase draws inspiration from the worlds of beauty, fashion, and the latest scientific findings, reflected not only in the products themselves but also in their elegant visual communication. Known personalities associated with the brand include Emily Ratajkowski and Claudia Schiffer, and impactful social media campaigns often reach women seeking a combination of luxury, care, and visible results.

The Kérastase range is extensive, including shampoos, conditioners, masks, serums, oils, and special treatments for different hair types and scalps. Among the most iconic collections are Kérastase Nutritive for dry hair, Kérastase Résistance for strengthening weakened hair, and the luxurious Kérastase Elixir Ultime line, known for its nourishing oils. The brand regularly launches limited editions and collaborates with leading hair stylists and influencers, bringing innovative trends directly into home care. Kérastase is the ideal choice for those who desire healthy, beautiful, and professionally cared-for hair—whether it's women seeking everyday luxury rituals or men who appreciate precise care and top-notch results.