L´Oréal Professionnel PRO Classics Texture Shampoo
shampoo for pre-perm and straightened hair
L'Oréal Professionnel PRO Classics Texture Shampoo is a premium shampoo specifically designed to prepare hair before perming or straightening. This product is part of the prestigious PRO Classics collection, renowned for its quality and effectiveness. The shampoo gently cleanses the hair, preparing it for subsequent chemical treatments to ensure optimal condition and health. With its unique formulation, it is an ideal choice for professional use in salons.
The L'Oréal Professionnel brand is synonymous with innovation and quality in hair care. With a long tradition and expertise, it offers products that meet even the most demanding requirements. PRO Classics Texture Shampoo is designed to provide maximum care and protection for wavy and curly hair that needs special attention before any chemical treatment. This shampoo is perfect for women seeking professional care and aiming for perfect results.
This shampoo is ideal for wavy and curly hair needing preparation before perming or straightening.
Apply PRO Classics Texture Shampoo to wet hair and gently massage into the scalp. Rinse thoroughly and repeat as needed. Use before chemical treatments for best results.
| parameter | value |
|---|---|
| Product portfolio | Hair cosmetics |
| Gender | For women |
| Category | Shampoos |
| Brand | L´Oréal Professionnel |
| Collection | PRO Classics |
| Size | 1500 ml |
| Hair type | wavy and curly hair |
Avoid contact with eyes., In case of eye contact, rinse immediately with water.
L'Oréal S.A.
www.loreal.com
EAN: 3474630315488
L’Oréal Professionnel is a legendary French brand that was founded in 1909 in Paris by visionary chemist Eugène Schueller. His pioneering approach to hair care and coloring transformed the world of hairdressing and laid the foundations of modern professional cosmetics. From its inception, the brand has consistently set trends, innovated, and pushed the boundaries of hair cosmetics. Over time, L’Oréal Professionnel has become synonymous with top quality, creativity, and the trust of professionals worldwide, as evidenced by numerous collaborations with leading global hairdressers and stylists.
The philosophy of L’Oréal Professionnel is based on the fusion of science, beauty, and art. The brand emphasizes sustainability and ethics—for example, its products are not tested on animals, and many lines use recyclable packaging or natural ingredients. Innovation and the development of new technologies are in the brand’s DNA, drawing inspiration from global fashion shows and current trends from the streets of major cities. The #StyleMyHair campaign and inspiring presentations on social media show that L’Oréal Professionnel is close to both professionals and anyone who desires perfect hair. Well-known brand ambassadors include top hairstylists who set the tone in global hair fashion.
The L’Oréal Professionnel range includes a wide variety of products for hair care, styling, coloring, and special hair treatments. Iconic lines include Serie Expert for targeted care according to hair needs, Majirel for intense and long-lasting colors, and Tecni.Art for creative styling. The brand regularly introduces limited editions and innovative products in collaboration with leading hairdressers. L’Oréal Professionnel is the ideal choice for anyone seeking a professional level of hair care—from demanding customers desiring a luxurious result to trend lovers and those with an original style.
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