L´Oréal Professionnel Tecni.Art Liss styling cream for heat treatment of hair 150 ml

About the brand L´Oréal Professionnel

L’Oréal Professionnel is a legendary French brand that was founded in 1909 in Paris by visionary chemist Eugène Schueller. His pioneering approach to hair care and coloring transformed the world of hairdressing and laid the foundations of modern professional cosmetics. From its inception, the brand has consistently set trends, innovated, and pushed the boundaries of hair cosmetics. Over time, L’Oréal Professionnel has become synonymous with top quality, creativity, and the trust of professionals worldwide, as evidenced by numerous collaborations with leading global hairdressers and stylists.

The philosophy of L’Oréal Professionnel is based on the fusion of science, beauty, and art. The brand emphasizes sustainability and ethics—for example, its products are not tested on animals, and many lines use recyclable packaging or natural ingredients. Innovation and the development of new technologies are in the brand’s DNA, drawing inspiration from global fashion shows and current trends from the streets of major cities. The #StyleMyHair campaign and inspiring presentations on social media show that L’Oréal Professionnel is close to both professionals and anyone who desires perfect hair. Well-known brand ambassadors include top hairstylists who set the tone in global hair fashion.

The L’Oréal Professionnel range includes a wide variety of products for hair care, styling, coloring, and special hair treatments. Iconic lines include Serie Expert for targeted care according to hair needs, Majirel for intense and long-lasting colors, and Tecni.Art for creative styling. The brand regularly introduces limited editions and innovative products in collaboration with leading hairdressers. L’Oréal Professionnel is the ideal choice for anyone seeking a professional level of hair care—from demanding customers desiring a luxurious result to trend lovers and those with an original style.