La Riché Directions shampoo for coloured hair 250 ml

About the brand La Riché

La Riché is a British brand founded in 1981 in London, born from the visionary approach of founders Louise and Philip Rich. Their goal was to introduce hair cosmetics that allow everyone to express their unique style and personality, primarily through vibrant hair colors. This pioneering spirit and desire for originality quickly helped the brand gain popularity not only in the UK but also in many other countries, becoming synonymous with bold and imaginative hair color transformations.

The philosophy of La Riché is based on freedom of expression, creativity, and quality. The brand prides itself on ensuring that its products are not tested on animals and are suitable for vegans. The color formulations emphasize being gentle on both hair and the environment, using carefully selected ingredients free from ammonia and peroxide, guaranteeing gentle yet effective care. La Riché draws inspiration from music and street culture, which is full of energy, boldness, and vibrant diversity. This makes the brand a favorite choice not only among young people but also among artists and influencers who are not afraid to stand out.

The La Riché range is dominated by semi-permanent hair colors, notably the iconic Directions collection, which includes an abundance of shades from pastels to vivid neons. The brand also offers hair toners, lighteners, and special care products to maintain color vibrancy and hair health. Among the most popular products are the 88 ml colors, ideal for both home and professional use. Frequent limited editions and collaborations with alternative fashion icons highlight the brand's bold character. La Riché perfectly suits anyone seeking an original look, change, and who is not afraid to experiment—whether for a one-night color change or a long-term style full of personality.