La Riché Directions Pre Colour Shampoo
cleansing shampoo before chemical hair treatment
La Riché Directions Pre Colour Shampoo is a specially designed cleansing shampoo that prepares your hair for chemical treatments. This product is part of the renowned Directions collection by La Riché, known for its quality and innovative approaches in hair care. The shampoo is ideal for use before hair coloring, ensuring your hair is perfectly clean and ready for optimal color absorption.
La Riché is a brand trusted by many women worldwide for its effective and gentle products. Directions Pre Colour Shampoo is formulated to remove residues of styling products and impurities that could affect coloring results. This shampoo is suitable for all hair types, including colored hair, ensuring your hair is not only clean but also healthy and shiny.
Using this shampoo before chemical treatments is key for achieving professional results in the comfort of your home. Its formula leaves hair soft and manageable, facilitating subsequent coloring or other chemical treatments. La Riché Directions Pre Colour Shampoo is an essential helper for any woman desiring perfect-looking hair.
The shampoo is suitable for all hair types, including colored hair. Ideal for preparing hair before chemical treatments.
Apply Directions Pre Colour Shampoo to wet hair, gently massage into the scalp and hair. Rinse thoroughly and repeat if necessary. Use before coloring or other chemical treatments for the best results.
| parameter | value |
|---|---|
| Product portfolio | Hair cosmetics |
| Gender | For women |
| Category | Shampoos |
| Brand | La Riché |
| Collection | Directions |
| Size | 250 ml |
| Hair type | all hair types, dyed hair |
Avoid contact with eyes., In case of eye contact, rinse immediately with water.
La Riche Ltd.
www.lariche.co.uk
EAN: 5034843001004
La Riché is a British brand founded in 1981 in London, born from the visionary approach of founders Louise and Philip Rich. Their goal was to introduce hair cosmetics that allow everyone to express their unique style and personality, primarily through vibrant hair colors. This pioneering spirit and desire for originality quickly helped the brand gain popularity not only in the UK but also in many other countries, becoming synonymous with bold and imaginative hair color transformations.
The philosophy of La Riché is based on freedom of expression, creativity, and quality. The brand prides itself on ensuring that its products are not tested on animals and are suitable for vegans. The color formulations emphasize being gentle on both hair and the environment, using carefully selected ingredients free from ammonia and peroxide, guaranteeing gentle yet effective care. La Riché draws inspiration from music and street culture, which is full of energy, boldness, and vibrant diversity. This makes the brand a favorite choice not only among young people but also among artists and influencers who are not afraid to stand out.
The La Riché range is dominated by semi-permanent hair colors, notably the iconic Directions collection, which includes an abundance of shades from pastels to vivid neons. The brand also offers hair toners, lighteners, and special care products to maintain color vibrancy and hair health. Among the most popular products are the 88 ml colors, ideal for both home and professional use. Frequent limited editions and collaborations with alternative fashion icons highlight the brand's bold character. La Riché perfectly suits anyone seeking an original look, change, and who is not afraid to experiment—whether for a one-night color change or a long-term style full of personality.
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