Lakmé Aura deep cleansing shampoo for all hair types 1000 ml

About the brand Lakmé

Lakmé is a cosmetic brand originating from India, founded in 1952 by Simone Tata in collaboration with Tata Group. The initial impetus for creating the brand came from the Indian government itself, which wanted to offer quality domestic cosmetics instead of importing expensive foreign products. Simone Tata, with her sense of beauty and innovation, gave the brand a unique touch, making Lakmé a pioneer in the Indian cosmetics industry and transforming it into one of the most respected and trusted brands across Asia within a few decades.

The values of Lakmé are built on combining traditional Indian culture with modern beauty trends. The brand's philosophy emphasizes natural beauty, confidence, and individuality, reflected in a wide range of products designed for diverse needs and skin types. Lakmé is committed to ethical production, prioritizing high-quality and safe ingredients in its products, and often introduces innovations that respect both nature and current customer demands. The brand's creative concept draws inspiration from Indian art, cultural diversity, and modern life, and is also renowned for its high-impact campaigns and collaborations with fashion designers during prestigious events like Lakmé Fashion Week.

The Lakmé range includes a wide selection of cosmetics, from decorative makeup to skincare, as well as products for eye, lip, and nail makeup. Iconic products include the Lakmé Absolute line, featuring high-coverage makeup, illuminating powders, and long-lasting lipsticks, or the Lakmé 9 to 5 collection focused on everyday professional looks. The brand regularly launches limited editions in collaboration with leading Indian designers and influencers, keeping its offerings fresh and inspiring. Lakmé is the ideal choice for anyone seeking quality, modern, and stylish cosmetics with a touch of exotic flair, whether they desire a subtle everyday look or a bold evening appearance.