Londa Professional Men Shift It Matt Clay modeling clay for light fixation 75 ml

Londa Professional Men Shift It Matt Clay is a styling product tailored to the needs of the modern man who wants to control his hairstyle while maintaining a natural, unpretentious look. This mattifying clay offers the perfect balance between flexible hold and natural, shine-free texture, making it the perfect choice for everyday styling for work, leisure and social events. Its consistency is creamy, yet firm enough to give hair the support it needs when styling. It is easy to apply, spreads evenly and leaves no residue. It leaves hair looking healthy, conditioned and naturally matte, with no signs of greasiness or weight. The product is suitable for use in professional salons and for everyday home use.

Active ingredients

• Londa Professional Men Shift It Matt Clay contains a balanced combination of natural waxes and clays. Key active ingredients include beeswax, which has protective and moisturising properties. It helps hair retain optimum moisture while providing light texture and shine, but this is suppressed by the formula into a matte finish. Another important ingredient is kaolin, or white clay, which is known for its absorbent properties. Kaolin absorbs excess sebum, contributing to a matte finish and a fresher hair appearance. Hair is soft to the touch after application and holds its desired shape better. The combination of these natural ingredients ensures that the hair remains pliable but still firm enough for shaping.

Effects

• The main effect of this styling clay is to add shape and definition without weighing it down. The hairstyle retains its elasticity, can be reshaped at any time of the day and remains natural. The matte finish ensures that the hair does not look greasy or weighed down. The product promotes volume, especially in shorter styles, and adds texture that anyone with fine or limp hair will appreciate. Its unobtrusiveness and light hold make it suitable for those with little styling experience. Hair looks healthy, is naturally strengthened and feels comfortable to the touch. The product is easily washed out with regular shampoo and leaves no residue in the hair.

Suitable for

• Londa Professional Men Shift It Matt Clay is ideal for men with short to medium length hair. Suitable for straight and slightly wavy hair. It is the ideal choice for anyone who wants to achieve a matt effect without excess weight, whilst retaining the ability to style their hair throughout the day. This product is especially appreciated by men who have a sensitive scalp, as it does not contain harsh chemicals. Due to the content of natural waxes and clays, it is also suitable for daily use without drying the hair or disturbing it.

Usage

• Warm a small amount of clay between the palms of your hands and apply evenly to dry or slightly damp hair. For best effect, we recommend applying to dry hair for better texturing and a matte finish. Work through each section of hair and shape the hairstyle to your liking. You can easily reactivate the product during the day by using your hands or lightly dampening your hair.

Londa Professional Men Shift It Matt Clay is the perfect styling aid for men who prefer a natural matte hairstyle without visible weight. The product combines ease of use, natural ingredients and professional results. It provides flexible fixation, the possibility of reshaping the hairstyle during the day and leaves no residue. It's the ideal choice for everyday styling that will enhance your personality and give you confidence whatever the occasion. Its quality and formulation make it suitable for a wide range of men looking for a functional, natural and modern styling product.