Matrix Biolage Smoothproof shampoo for unruly hair 400 ml

About the brand Matrix

The American brand Matrix was established in 1980 by visionaries Arnie and Sydell Miller, who leveraged their extensive experience in the hairstyling industry to create a modern professional haircare brand. Their goal was to offer innovative products not only to salons but also to the general public, enabling everyone to achieve perfect hair. Within a few years, Matrix became a pioneer in haircare, thanks to its focus on research, collaboration with professionals, and continuous expansion of its product range. A key milestone was the integration of the brand into the L'Oréal group portfolio, which paved the way for global growth and further technological innovations.

The philosophy of Matrix is based on the belief in making professional care accessible to everyone, regardless of hair type or style. The brand emphasizes diversity, inclusion, and supports creativity among both hairstylists and customers. Matrix haircare is known for its gentle formulations, often utilizing advanced technologies and modern ingredients with consideration for hair health and the environment. The brand is committed to more sustainable packaging and an ethical approach throughout the entire production process. It draws inspiration from current fashion trends, urban culture, and natural beauty, reflected in its bold and vibrant social media campaigns. The Matrix product line is popular among professional stylists and celebrities worldwide.

The Matrix range is dominated by shampoos, conditioners, masks, hair oils, styling products, and special treatments for restoration, hydration, and protection of hair. Among the most sought-after collections is Total Results, offering complete solutions for various hair types and needs, as well as professional hair colors SoColor and Color Sync for intense, long-lasting shades. Special attention has also been given to limited editions created in collaboration with leading stylists. Matrix products are perfect for those seeking top-notch care at home as well as professionals in salons – ideal for anyone wanting healthy, beautiful, and easily manageable hair without compromise.