Max Factor Mastertouch Concealer 309 Beige Liquid Concealer on the eye area 1,5 ml

About the brand Max Factor

Max Factor is an iconic cosmetic brand that originated in the United States in 1909. Its founder was the visionary makeup artist Max Factor, originally from Poland, whose talent and innovative approach significantly influenced the world of beauty and the film industry. From the early years, the brand became renowned for revolutionary products developed specifically for the needs of Hollywood stars. Max Factor was behind the term "make-up" as we know it today. His artistry transformed Max Factor into a wide range of products that quickly became staples in women's cosmetic bags worldwide.

The philosophy of Max Factor is based on the idea that every woman deserves to look like a star. The brand emphasizes innovation, quality, and accessibility, bringing professional results not only to the red carpet but also to everyday life. Known for not testing on animals, Max Factor continually works on developing gentle and effective formulas. It draws inspiration from the film world, fashion, and current trends while collaborating long-term with leading makeup artists and celebrities, such as Marilyn Monroe and Gwyneth Paltrow. The brand’s communication on social media is playful, inspiring, and focused on supporting confidence and individuality.

The Max Factor range includes a wide array of decorative cosmetics—from legendary mascaras and foundations to powders, lipsticks, and iconic eye or eyebrow pencils. Among the most famous products are the 2000 Calorie mascara, Facefinity foundation, and Colour Elixir lipsticks. The brand regularly launches limited collections reflecting current trends or created in collaboration with top makeup artists. Max Factor products are appreciated by women seeking a combination of quality, innovation, and a professional look for both everyday and special occasions—ideal for those who want to enhance their personality and feel confident in every situation.