Maybelline Colossal Volum'Express Mascara
mascara for length and curves eyelashes
Discover the magic of Maybelline Colossal Volum'Express Mascara – a mascara that transforms your lashes into a masterpiece. Part of the iconic Colossal Volum'Express collection, it's renowned for its revolutionary approach to volume and curl. With a special brush and unique formula, it delivers incredible volume and a dramatic look. Perfect for evening events or special occasions when you want your eyes to truly shine.
Maybelline is a brand with a longstanding tradition in decorative cosmetics. Its products are loved worldwide for their quality and innovative technologies. The Colossal Volum'Express mascara is designed to meet even the most demanding eye makeup needs. Its formula is enriched with pigments that provide intense color, while the special brush ensures even application without clumping.
This mascara is ideal for normal skin types and is designed for women who desire a bold and dramatic look.
Apply mascara from the roots to the tips of the lashes using a zigzag motion for maximum volume. For a more dramatic effect, apply additional layers.
| parameter | value |
|---|---|
| Product portfolio | Decorative cosmetics |
| Gender | For women |
| Brand | Maybelline |
| Collection | Colossal Volum'Express |
| Product type | Mascaras |
| Size | 10,7 ml |
| Skin type | Normal |
| Effect | Highlighting |
| CATEGORY | Eyes |
Keep out of reach of children., Use the product only in the manner and for the purpose specified by the manufacturer.
L'Oréal S.A.
www.loreal.com
EAN: 30098756
Maybelline is an iconic American brand that originated in 1915 in Chicago. Its founder, Thomas Lyle Williams, was inspired by a simple trick of his sister Maybel, who highlighted her lashes with a mixture of petroleum jelly and coal. This inspiration led to the creation of the first commercial eye product and the brand name, which combines Maybel's name with the word "vaseline." Since its inception, Maybelline has experienced a meteoric rise and gradually expanded its portfolio worldwide. A significant milestone was the introduction of the first mascara in a tube, which revolutionized the way women apply makeup globally.
The philosophy of Maybelline is rooted in the belief that beauty should be accessible to everyone, regardless of age, skin tone, or style. The brand emphasizes innovation, trends, and the continuous development of products that reflect current fashion waves and the needs of modern women. In its campaigns, it often collaborates with prominent personalities and influencers, highlighting its openness to diversity and individuality. Moreover, it addresses sustainability and ethics—products are not tested on animals, and the brand strives to use advanced technologies and safe ingredients. Its communication is energetic, fresh, and inspiring, as evidenced by campaigns featuring faces like Gigi Hadid and Adriana Lima.
The Maybelline range includes a wide variety of cosmetics, featuring makeup, mascaras, lipsticks, powders, concealers, eye and brow pencils, and nail polishes. Iconic products include the Fit Me! makeup collection, the legendary Great Lash mascaras, and the innovative Super Stay Matte Ink lipstick line. It regularly releases limited editions and collaborates on special collections with selected designers or influencers. The brand is an ideal choice for anyone looking for high-quality and trendy cosmetics at an affordable price, whether they are beginners in makeup or seasoned enthusiasts following the latest trends.
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