Maybelline Super Stay Full Coverage Under Eye Concealer 005 Ivory Liquid Concealer on the eye area 6 ml

About the brand Maybelline

Maybelline is an iconic American brand that originated in 1915 in Chicago. Its founder, Thomas Lyle Williams, was inspired by a simple trick of his sister Maybel, who highlighted her lashes with a mixture of petroleum jelly and coal. This inspiration led to the creation of the first commercial eye product and the brand name, which combines Maybel's name with the word "vaseline." Since its inception, Maybelline has experienced a meteoric rise and gradually expanded its portfolio worldwide. A significant milestone was the introduction of the first mascara in a tube, which revolutionized the way women apply makeup globally.

The philosophy of Maybelline is rooted in the belief that beauty should be accessible to everyone, regardless of age, skin tone, or style. The brand emphasizes innovation, trends, and the continuous development of products that reflect current fashion waves and the needs of modern women. In its campaigns, it often collaborates with prominent personalities and influencers, highlighting its openness to diversity and individuality. Moreover, it addresses sustainability and ethics—products are not tested on animals, and the brand strives to use advanced technologies and safe ingredients. Its communication is energetic, fresh, and inspiring, as evidenced by campaigns featuring faces like Gigi Hadid and Adriana Lima.

The Maybelline range includes a wide variety of cosmetics, featuring makeup, mascaras, lipsticks, powders, concealers, eye and brow pencils, and nail polishes. Iconic products include the Fit Me! makeup collection, the legendary Great Lash mascaras, and the innovative Super Stay Matte Ink lipstick line. It regularly releases limited editions and collaborates on special collections with selected designers or influencers. The brand is an ideal choice for anyone looking for high-quality and trendy cosmetics at an affordable price, whether they are beginners in makeup or seasoned enthusiasts following the latest trends.