Maybelline SuperStay Active Wear Concealer
Liquid Concealer against skin imperfections
Maybelline SuperStay Active Wear Concealer is a revolutionary liquid concealer that offers perfect coverage and skin tone unification. Part of the SuperStay Active Wear collection, it's designed to last all day without smudging or fading. Its lightweight texture makes it easy to apply and blend naturally with the skin, making it the ideal choice for women seeking a reliable, long-lasting solution to cover imperfections.
The Maybelline brand is known for its innovative makeup that combines quality with affordability. This concealer is suitable for normal skin types and perfect for everyday use, whether you're going to work, a meeting, or an evening event. Shade 20 Sand is perfect for those looking for natural, gentle coverage that adapts to their skin tone.
This concealer is suitable for normal skin types. It's ideal for women who want to achieve natural and long-lasting coverage.
Apply a small amount of concealer to the areas you wish to cover. Gently blend with fingers or a brush for a natural look. For better longevity, set with powder.
| parameter | value |
|---|---|
| Product portfolio | Decorative cosmetics |
| Gender | For women |
| Brand | Maybelline |
| Collection | SuperStay Active Wear |
| Size | 10 ml |
| Skin type | Normal |
| Effect | Unifying, Cover |
| CATEGORY | Face |
Keep out of reach of children., Use the product only in the manner and for the purpose specified by the manufacturer.
L'Oréal S.A.
www.loreal.com
EAN: 3600531647964
Maybelline is an iconic American brand that originated in 1915 in Chicago. Its founder, Thomas Lyle Williams, was inspired by a simple trick of his sister Maybel, who highlighted her lashes with a mixture of petroleum jelly and coal. This inspiration led to the creation of the first commercial eye product and the brand name, which combines Maybel's name with the word "vaseline." Since its inception, Maybelline has experienced a meteoric rise and gradually expanded its portfolio worldwide. A significant milestone was the introduction of the first mascara in a tube, which revolutionized the way women apply makeup globally.
The philosophy of Maybelline is rooted in the belief that beauty should be accessible to everyone, regardless of age, skin tone, or style. The brand emphasizes innovation, trends, and the continuous development of products that reflect current fashion waves and the needs of modern women. In its campaigns, it often collaborates with prominent personalities and influencers, highlighting its openness to diversity and individuality. Moreover, it addresses sustainability and ethics—products are not tested on animals, and the brand strives to use advanced technologies and safe ingredients. Its communication is energetic, fresh, and inspiring, as evidenced by campaigns featuring faces like Gigi Hadid and Adriana Lima.
The Maybelline range includes a wide variety of cosmetics, featuring makeup, mascaras, lipsticks, powders, concealers, eye and brow pencils, and nail polishes. Iconic products include the Fit Me! makeup collection, the legendary Great Lash mascaras, and the innovative Super Stay Matte Ink lipstick line. It regularly releases limited editions and collaborates on special collections with selected designers or influencers. The brand is an ideal choice for anyone looking for high-quality and trendy cosmetics at an affordable price, whether they are beginners in makeup or seasoned enthusiasts following the latest trends.
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