Moroccanoil Ion Ceramic Paddle Brush hairbrush

About the brand Moroccanoil

Moroccanoil is a premium brand from Israel, founded in 2008 by Carmen Tal. The brand's inception is linked to the founder's personal experience in seeking an effective solution for damaged hair after an unsuccessful salon treatment. Through her journey to achieve healthy, shiny, and strong hair, Carmen Tal infused the brand with a unique style and philosophy. Within a few years, Moroccanoil gained worldwide popularity and became synonymous with top-quality hair care, mainly due to its revolutionary argan oil and innovative approach to beautiful and healthy hair.

At the core of Moroccanoil's philosophy lies a belief in the power of nature, particularly argan oil, renowned for its nourishing and restorative properties. The brand emphasizes quality, purity, and ethical production—products are cruelty-free and ingredients are sourced sustainably. Moroccanoil's creative concept is inspired by the beauty and vitality of the Mediterranean, which is reflected in both the products and their minimalist and elegant design. Thanks to its success, the brand has become a choice of many world-renowned celebrities and hairstylists, often used at prestigious fashion shows and film premieres.

The Moroccanoil range includes a wide array of hair care products—from the legendary argan oil to shampoos, conditioners, masks, and styling products. The iconic flagship product is undoubtedly the Moroccanoil Treatment, a versatile oil suitable for all hair types that adds shine, strength, and a healthy appearance. Other popular products include the Hydration line and the special Repair collection for damaged hair. Moroccanoil regularly introduces limited editions and collaborates with leading hair salons and influencers, reflecting its innovative and modern approach. This brand is the ideal choice for anyone seeking luxurious, effective, and gentle hair care, whether for everyday routines or professional styling.