Moschino Cheap & Chic Eau de Toilette for women 100 ml

About the brand Moschino

Moschino is an Italian fashion and fragrance brand founded in 1983 in Milan by designer Franco Moschino. His unique approach to fashion and sense of humor quickly translated into bold collections known for their playfulness and satire. Thanks to innovative ideas and constantly pushing the boundaries of traditional design, Moschino soon gained attention not only in Italy but also on the international stage. After the founder's death in 1994, the brand continued his legacy under the leadership of Rosella Jardini and later Jeremy Scott, who infused new energy into the brand and propelled it to the forefront of modern pop culture.

The philosophy of Moschino is built on the courage to be different, irony, and a playful approach to fashion. The brand is known for breaking conventions, often using pop culture icons and embracing satire and exaggeration. It creates collections that not only capture attention but also entertain and inspire. In both perfumes and fashion, the emphasis is on creativity and originality, which is reflected in their iconic bottles and packaging. Moschino is committed to sustainability and ethical production, such as choosing materials and not testing on animals. The brand regularly collaborates with global celebrities and influencers, including Katy Perry and Gigi Hadid, and is highly active on social media.

The Moschino range is dominated by original perfumes, fashion accessories, handbags, clothing, and jewelry, which are synonymous with playfulness and extravagance. Among the most famous products is the Moschino Toy perfume collection, featuring the iconic teddy bear-shaped bottle, and women's fragrances like Moschino Cheap & Chic or Fresh Couture in unique packaging resembling a cleaning spray. The brand regularly offers limited editions and collaborates with prominent personalities, further highlighting its uniqueness. Moschino is the ideal choice for those seeking an unconventional style, wanting to stand out, and unafraid to showcase their personality through bold fashion or beauty pieces.