Nuxe Nuxuriance Gold Radiance Eye Balm brightening eye cream 15 ml

About the brand Nuxe

Nuxe is an iconic French brand founded in 1990 in Paris by visionary Aliza Jabès. Her passion for the power of plants and natural beauty became the foundation of the brand's philosophy, which has grown over three decades from a small herbal shop into one of the leading pioneers of nature-inspired cosmetics. The first major success came with the legendary multifunctional oil Huile Prodigieuse, which became an icon not only in France but worldwide. Today, Nuxe is synonymous with the fusion of scientific innovation and authentic natural care, while remaining true to its Parisian elegance and femininity.

The philosophy of Nuxe lies in the harmonious blend of nature and science – all products are developed with an emphasis on skin and environmental friendliness. The brand focuses on using plant oils, natural extracts, and eco-friendly practices, with a large portion of its products being vegan and not tested on animals. Drawing inspiration from nature, the French art of living, and everyday feminine beauty, it offers an authentic care experience for the body and senses. The brand is known for its elegant communication on social media and often collaborates with leading influencers and ambassadors who highlight its core values – naturalness, elegance, and innovation.

The Nuxe range includes a wide portfolio from skincare and body care to iconic oils, perfumes, and special lines designed for various skin types. The multifunctional oil Huile Prodigieuse, nourishing lip balms, and the Crème Fraîche de Beauté line for intense hydration have gained the most popularity. The brand regularly introduces limited editions of its most successful products, often in original designer packaging, and is unafraid to collaborate with prominent artists or fashion designers. Nuxe is the ideal choice for women seeking effective, sensorially rich, and gentle skincare and body care, desiring a luxurious experience inspired by French nature.