OWAY fortifying shampoo for thinning hair 240 ml

About the brand OWAY

OWAY is an Italian brand that originated in 1948 under the name Rolland in the heart of Bologna. Its founder, Roberto Rollandelli, initially focused on an innovative approach to hair and scalp care, laying the groundwork for the brand's future direction. Over the years, the brand transformed into a leader in organic cosmetics, and in 2013 adopted the name OWAY (Organic Way), reflecting its new philosophy. With an emphasis on natural ingredients and gentle processes, OWAY quickly gained popularity among professional hairdressers and customers worldwide.

The philosophy of OWAY is based on principles of sustainability, purity, and transparency. Every product is created with respect for the environment – the brand uses biodynamically grown herbs from its own farms, ecological manufacturing processes, and prioritizes recyclable glass over plastic. The formulations are vegan, cruelty-free, and free from harmful chemicals, ensuring kindness to both nature and human health. Nature and its power are the main inspirations for creating collections, reflected in the minimalist design and the subtle, pure scent of the products. OWAY is known for its visually striking campaigns and inspires its community on social media with authenticity and a focus on wellbeing.

The OWAY range is dominated by hair care products, such as shampoos, conditioners, masks, oils, and styling products, but also includes body and skin care. Iconic collections include OWAY Rebuilding, which focuses on hair restoration and strengthening. Other favorites are the OWAY Moisturizing range for deep hydration and OWAY Densifying for promoting hair growth. Limited editions and special collaborations with leading hair stylists always bring unique experiences and innovations to everyday routines. The OWAY brand is an ideal choice for those seeking a blend of luxury, environmental friendliness, and truly effective care – whether for discerning customers, lovers of sustainable beauty, or professionals in the field.