OWAY Precious Wax
wax for hair for structured hairstyles
OWAY Precious Wax is a revolutionary hair wax that offers perfect control and definition for your hairstyles. This product is the ideal choice for those who desire a structured look, whether it's an elegant evening style or an everyday casual look. The OWAY brand is renowned for its passion for natural ingredients and eco-friendly approach, which is reflected in this wax. Its formulation is designed to provide not only style but also care for your hair.
The OWAY Precious Wax is part of a prestigious hair care collection that emphasizes quality and sustainability. Its versatile use makes it suitable for all hair types, making it an indispensable accessory for anyone aiming for a perfect look. Its lightweight texture allows for easy application and ensures long-lasting hold without weighing down the hair. This wax is ideal for anyone looking for a reliable product for daily styling.
The wax is suitable for all hair types, whether you have fine, thick, straight, or wavy hair. Ideal for everyday styling.
Apply a small amount of OWAY Precious Wax to dry or damp hair. Rub between your fingers and apply to hair to achieve the desired shape and texture. For better hold, use on dry hair.
| parameter | value |
|---|---|
| Product portfolio | Hair cosmetics |
| Gender | Unisex |
| Category | Hair waxes |
| Brand | OWAY |
| Collection | Precious |
| Size | 50 ml |
| Hair type | all hair types |
Keep out of reach of children., Read and follow the instructions.
Rolland S.r.l.
www.oway.com
EAN: 8029352369803
OWAY is an Italian brand that originated in 1948 under the name Rolland in the heart of Bologna. Its founder, Roberto Rollandelli, initially focused on an innovative approach to hair and scalp care, laying the groundwork for the brand's future direction. Over the years, the brand transformed into a leader in organic cosmetics, and in 2013 adopted the name OWAY (Organic Way), reflecting its new philosophy. With an emphasis on natural ingredients and gentle processes, OWAY quickly gained popularity among professional hairdressers and customers worldwide.
The philosophy of OWAY is based on principles of sustainability, purity, and transparency. Every product is created with respect for the environment – the brand uses biodynamically grown herbs from its own farms, ecological manufacturing processes, and prioritizes recyclable glass over plastic. The formulations are vegan, cruelty-free, and free from harmful chemicals, ensuring kindness to both nature and human health. Nature and its power are the main inspirations for creating collections, reflected in the minimalist design and the subtle, pure scent of the products. OWAY is known for its visually striking campaigns and inspires its community on social media with authenticity and a focus on wellbeing.
The OWAY range is dominated by hair care products, such as shampoos, conditioners, masks, oils, and styling products, but also includes body and skin care. Iconic collections include OWAY Rebuilding, which focuses on hair restoration and strengthening. Other favorites are the OWAY Moisturizing range for deep hydration and OWAY Densifying for promoting hair growth. Limited editions and special collaborations with leading hair stylists always bring unique experiences and innovations to everyday routines. The OWAY brand is an ideal choice for those seeking a blend of luxury, environmental friendliness, and truly effective care – whether for discerning customers, lovers of sustainable beauty, or professionals in the field.
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