Paul Mitchell Flexible Style styling emulsion for middle fixation 250 ml

About the brand Paul Mitchell

The Paul Mitchell brand originates from the United States and was founded in 1980 by the visionary duo John Paul DeJoria and Paul Mitchell. Their shared vision to offer professional hair care accessible not only in salons but also to everyday customers sparked a new era in hair cosmetics. Rapid growth and a focus on innovation have placed Paul Mitchell among the leading global hair care brands, with a key milestone being the production of the first products in iconic black-and-white bottles that gained immediate popularity.

The philosophy of Paul Mitchell is built on the values of sustainability, ethics, and respect for the environment. The brand was one of the first to publicly commit to being cruelty-free and remains a leader in this area. Their products emphasize the use of natural ingredients, eco-friendly packaging, and gentle manufacturing processes, reflecting their overall approach to beauty – it should be accessible, ethical, and sustainable. Drawing inspiration from the world of nature and current trends in hair artistry, this is reflected in the continuous development of new product lines and creativity in campaigns.

The Paul Mitchell range includes a wide array of hair care products from shampoos and conditioners to hair masks, styling products, and special collections for various hair types. Iconic collections include Tea Tree, known for its refreshing effects and natural extracts, and the legendary Shampoo One in a 300 ml size, beloved by generations of customers and professionals alike. The brand regularly introduces limited editions and collaborates with top global stylists, appealing to a broad spectrum of customers—from those seeking daily care to demanding hair styling enthusiasts. Paul Mitchell is the ideal choice for anyone who values quality, innovation, and environmental consciousness in their daily hair care routine.