About the brand Police
The Police brand was established in Italy in 1983 by visionary brothers Ennio and Giovanni De Rigo, who combined a passion for innovative design with a desire to bring a new style to the fashion world. Initially focused on the production of sunglasses, they quickly became an iconic accessory and a symbol of free-spirited Italian style. Over time, the brand expanded its portfolio to include watches, jewelry, perfumes, and other fashion accessories, securing its position in the global market and gaining recognition not only among the younger generation but also among style enthusiasts worldwide.
The philosophy of Police is built on the courage to be oneself and the fearlessness to express one's individuality. The brand is inspired by urban culture, freedom, and modern lifestyle, which is reflected in every collection and its energetic and confident communication on social media. Police emphasizes the quality of materials and craftsmanship while also engaging in ethical issues—for example, its perfumes are not tested on animals. The brand's creative concept often mirrors the world of film and music icons, with ambassadors such as Bruce Willis and George Clooney highlighting its charismatic and bold character.
In the Police assortment, you'll find a wide range of products from iconic sunglasses to stylish watches and jewelry, to striking perfumes for both men and women. Flagship products include the legendary men's fragrance Police To Be and the unisex fragrance line Police Icon, available in original bottles of various sizes. The brand regularly offers limited editions and themed collections that appeal to customers seeking originality and distinctive style. Police is the ideal choice for those who want to stand out, aren't afraid to experiment, and are looking for fashion and beauty accessories that enhance their personality and boost their confidence.
