Prada Olfactories Heat Wave Eau de Parfum unisex 100 ml

About the brand Prada

Prada is an iconic Italian fashion brand founded in Milan in 1913 by brothers Mario and Martino Prada. Originally a small family business focused on luxury leather goods, it soon became one of the most sought-after names in the fashion world. A pivotal moment in the brand's history was when Miuccia Prada took over in 1978. Her modern vision and avant-garde approach transformed Prada into a global symbol of innovation and style. Under her leadership, Prada built a reputation as a pioneer redefining the boundaries of elegance and minimalism.

The philosophy of Prada is rooted in the combination of traditional craftsmanship, bold creativity, and attention to detail. The brand upholds values of authenticity, artistic originality, and the continuous pursuit of new means of expression. Prada is known for its commitment to sustainability—recently investing in eco-friendly materials and innovative production processes that respect the environment. The brand draws inspiration from modern art, architecture, and urban culture, which is evident in each collection and campaign. Many world celebrities admire and wear Prada, and its striking visual communication is among the boldest on fashion social media.

The Prada collection includes a wide range of luxury products—from iconic handbags, wallets, and fashion accessories to original perfumes and fragrances, as well as stylish sunglasses and footwear. In the realm of perfumes, standout collections include Prada Les Infusions and the seductive Prada Candy line. There are also exceptional limited edition perfumes in various sizes that appeal to lovers of unique experiences. Prada is the ideal choice for those seeking a blend of timeless elegance with a modern touch, appreciating originality, sustainability, and distinctive style.