Proraso Perfumes

About the brand Proraso

The Proraso brand hails from Italy, with a history dating back to 1908 when Ludovico Martelli founded it in Florence. His vision was to transform everyday shaving into a pleasant and dignified ritual, guiding the brand towards developing high-quality products for men's skincare. Since the launch of the legendary pre-shave cream emulsion in 1948, Proraso has become synonymous with traditional Italian barbering, gradually gaining both local and international acclaim.

The philosophy of Proraso is built on respect for tradition while embracing innovation. The brand focuses on natural ingredients like eucalyptus, menthol, and green tea, ensuring that products are free from parabens, silicones, and mineral oils. All products are dermatologically tested and are not tested on animals. Proraso draws inspiration from the authentic atmosphere of Italian barber shops, emphasizing elegance, simplicity, and true masculinity through its collections. The brand has garnered a following among professional barbers worldwide, and its products are often seen in iconic men's salons and on social media, where they communicate a blend of tradition and modern style.

The Proraso range includes a wide array of products for shaving and post-shave skincare—from classic shaving creams and foams to aftershave balms and special beard oils, as well as products for sensitive skin. Among the flagship products is the iconic Proraso Green collection with eucalyptus oil and menthol, known for its refreshing scent and invigorating effect. The limited editions and gift sets are also popular, delighting any lover of perfect shaving. Proraso is the ideal choice for men seeking reliable quality, traditional craftsmanship, and modern care, offering them a daily shaving experience in true Italian style.