About the brand Pupa
The Pupa brand originates from Italy, established in 1976 by Micys Company under the leadership of founder Angelo Gatti. Its name, inspired by the Italian word for doll, from the outset reflected a playful and creative approach to makeup. Over the decades, Pupa has evolved from a family-run business into a recognized player in the decorative cosmetics industry, known for its innovative products and iconic doll-shaped gift sets. A significant milestone in the brand's history was the introduction of the original Pupa Doll palettes and collections, which captivated customers worldwide and became a symbol of playfulness and quality.
Pupa's philosophy is built on the fusion of Italian creativity, quality, and continuous innovation. The brand prides itself on an ethical approach – its products are not tested on animals, and many lines feature skin-friendly and environmentally conscious formulations. Drawing inspiration from current trends, art, and everyday beauty, this is reflected in its rich shades and bold collections. Pupa often brings limited editions with unique designs to the beauty world, appealing not only to makeup enthusiasts but also to collectors of beautiful items. Through striking campaigns and active communication on social media, the brand has become a favorite not only among regular users but also among makeup artists and influencers.
The Pupa range includes a wide variety of decorative cosmetics products – from makeup, lipsticks, mascaras, and eyeshadows, to blushes, nail polishes, and iconic gift sets and palettes. Among the most popular products are the legendary Vamp! mascara, Pupa Doll palettes, or the innovative Like a Doll collection for a natural skin look. The brand regularly introduces limited collections that impress with their original concept and meticulous craftsmanship. Pupa is the ideal choice for those seeking a blend of playfulness, quality makeup, and Italian charm – appealing to both beginners and advanced makeup lovers who want to indulge in something special.
