Redken Brews styling paste with a matt effect 150 ml

About the brand Redken

Redken is an American brand that originated in 1960 in Los Angeles. It was founded on the vision of hairstylist Paula Kent and chemist Jheri Redding, who combined their expertise to create a completely new concept in hair care. Their innovative approach, focused on scientific research and collaboration with industry professionals, quickly propelled the brand to become a market leader. Over the decades, Redken has become synonymous with quality and pushing the boundaries of hair cosmetics, particularly due to the introduction of a unique protein technology that revolutionized hair care.

Redken's philosophy is based on a scientific approach and respect for each customer's individuality. The brand emphasizes sustainability – products are often vegan, free of sulfates and parabens, and not tested on animals. The development of each new collection is inspired by trends from New York fashion shows and the needs of everyday life. Redken is also known for its striking campaigns, collaborations with leading global hairstylists, and its popularity among many celebrities, including Chrissy Teigen and Adam Levine. On social media, the brand focuses on open communication, sharing inspiring transformations, and tips for both home and professional care.

The Redken range is dominated by hair care products – shampoos, conditioners, masks, serums, styling products, and special lines like Redken Extreme for strengthening hair, All Soft for hydration, or Color Extend for protecting colored hair. The brand also offers limited editions and successful collaborations with top hairstylists, bringing innovative products in various sizes and packaging. Redken is the ideal choice for anyone seeking professional care, maximum effectiveness, and the desire for healthy, beautiful, and stylish hair – whether for everyday routines or a dramatic change in image.