REF strenghtening mask for very damaged hair 250 ml

About the brand REF

REF is a professional hair care brand from Sweden, founded in 2004 in Stockholm by hairdressing experts aiming to offer salon-quality care in simple, clear product lines. From the start, the focus was on the needs of both hairdressers and everyday users, gradually expanding from local salons to many countries worldwide. Its Swedish origin is reflected in its clean design, functionality, and emphasis on quality formulations, establishing a strong position in the professional hair care industry. Today, REF is primarily associated with a smart numerical system for product labeling and care that respects the natural structure of hair.

The philosophy of REF is based on the combination of Scandinavian simplicity, ethical approach, and a high proportion of natural ingredients. The products are vegan, cruelty-free, and often contain plant extracts such as strengthening quinoa or nourishing oils that support healthy-looking hair without unnecessary burden. The brand focuses on sustainability—from formulations to packaging—and emphasizes transparency to clearly convey the effect each product offers. The creative concept stems from the idea of "Reference of Sweden": each product serves as a reliable reference point for a specific hair type or styling need, whether it be sleek, natural, or voluminous looks.

The REF range is dominated by professional shampoos, conditioners, masks, and styling products targeting various hair needs—from dry and damaged to colored, fine, and limp hair. Popular lines like Intense Hydrate, Weightless Volume, and Ultimate Repair offer comprehensive care from washing to deep regeneration. In styling, flagship products include hairsprays, waxes, anti-frizz creams, and heat protection sprays, often available in convenient travel sizes as well as larger salon packages. REF is ideal for customers seeking professional hair care with clearly defined effects, a modern Scandinavian approach, and a focus on ethics and sustainability, making everyday hair care simple yet highly effective.