Reuzel modeling paste for a matte effect 113 g

About the brand Reuzel

Reuzel is a Dutch brand founded in 2014 in Rotterdam by the visionary duo Leen and Bertus, two experienced barbers and founders of the famous Schorem barber shop. Their passion for authentic men's grooming and classic style became the foundation of the brand, which quickly gained a reputation among men seeking perfect appearance and precise hair styling. Since its launch, Reuzel has established a strong position in the men's grooming market by combining traditional barber techniques with a modern approach and uncompromising quality.

The philosophy of Reuzel is built on respect for tradition, craftsmanship integrity, and the desire to offer products that enhance every man's natural style. The brand emphasizes the use of high-quality ingredients and draws inspiration not only from classic barber culture but also from rock 'n' roll and the 1950s subculture, reflected in the stylish retro packaging design and overall identity. The brand's ethical approach includes cruelty-free testing and a focus on high product efficacy without unnecessary chemicals. Iconic campaigns filled with wit and originality, alongside strong social media communication, appeal to men of all generations and support a confident, individual style.

Reuzel’s range features legendary hair pomades available in various formulas—from classic greasy with high shine to modern water-soluble versions with a matte finish. Besides pomades, the product lineup includes shampoos, conditioners, tonics, beard balms, and styling products for complete men’s care. Iconic products like Reuzel Pink Pomade or Reuzel Fiber Pomade are favorites not only among barbers worldwide but also among men who want to keep their hairstyle under control in any situation. Reuzel is the ideal choice for men who prefer precise hair styling, original style, and quality care inspired by tradition and contemporary trends.